Movement, Narrative, Inter-textuality and Artist/Band
The video contains alot of conventions that are synonymous with the pop/hip-hot genre. The short cuts are in tempo with the music itself. A vast amount of flashing clips are in this video to display the angry that is expressed in the song lyrics and the video itself. This is then cancelled out by the clips of the little girl on the TV. The director has done this to display the artist looking back on himself (family videos), to bring a further meaning to a song.
The narrative is extremely important in music videos such as this as they are displaying a bit of their life/past. The premise of doing this is mainly to express themselves as an artist and/or appealing to their fans.
Inter-textuality is key in the production of this video. Flashbacks to past music videos and home movies add a personal touch to this music video and is what the music video itself is based around as a whole. This is then met with lyrics in the song referring to the artists past and showing his past through video.
This is another thing that the artist frequently does in his work. Refers back to past videos and songs. This is also the same for Rihanna the female vocalist. She refers to Eminem's past instead however as she is not known to do this in her music videos.
The narrative is extremely important in music videos such as this as they are displaying a bit of their life/past. The premise of doing this is mainly to express themselves as an artist and/or appealing to their fans.
Inter-textuality is key in the production of this video. Flashbacks to past music videos and home movies add a personal touch to this music video and is what the music video itself is based around as a whole. This is then met with lyrics in the song referring to the artists past and showing his past through video.
This is another thing that the artist frequently does in his work. Refers back to past videos and songs. This is also the same for Rihanna the female vocalist. She refers to Eminem's past instead however as she is not known to do this in her music videos.
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