Monday, 13 July 2015
Phildel - The Ideal Artist For Our Music Video
The general consensus within our group is that Phildel is one of the main contenders on which to do our music video. This is mainly due to her unique style of music that can be defined as a genre by "Neoclassical" or "Dream Pop".
We were also drawn into the idea of using Phildel as she is lesser heard of than other suggestions of group music videos, this goes back to the idea that we feel we could do more with a lesser known artist than an already established one. This comes from general ideas on what the music video could be about and what we could do with the music video as an idea.
This music video incorporates a vast majority of conventions and features we were thinking about using in our music video beforehand. Which makes the general idea of picking this artist in particular fitting to our end goal.
Uses of black and white colours and less populated areas such as a forest is the general idea of our music video and we believe that it will be more enjoyable to create something similar to this music video but having our own take on it. I'm not saying that we will use this music video but the conventions and narrative of this video is one that we wish to follow in the creation of our music video.
We were also drawn into the idea of using Phildel as she is lesser heard of than other suggestions of group music videos, this goes back to the idea that we feel we could do more with a lesser known artist than an already established one. This comes from general ideas on what the music video could be about and what we could do with the music video as an idea.
This music video incorporates a vast majority of conventions and features we were thinking about using in our music video beforehand. Which makes the general idea of picking this artist in particular fitting to our end goal.
Uses of black and white colours and less populated areas such as a forest is the general idea of our music video and we believe that it will be more enjoyable to create something similar to this music video but having our own take on it. I'm not saying that we will use this music video but the conventions and narrative of this video is one that we wish to follow in the creation of our music video.
Monday, 6 July 2015
Rhythm and Blues Music Video Conventions
1. Usually a narrative.
2. Artist/band always shown.
3. Usually dance routine.
4. Close up of artists.
5. Usually set in clam locations such as house, beaches.
6. Hardly no performance.
7. Women usually wear revelaing clothing.
8. Money is potryed positively.
9. Alcohol and party scenes.
10. Use of special effects.
EXAMPLES: Destiny's Child, Rihanna, Beyonce
2. Artist/band always shown.
3. Usually dance routine.
4. Close up of artists.
5. Usually set in clam locations such as house, beaches.
6. Hardly no performance.
7. Women usually wear revelaing clothing.
8. Money is potryed positively.
9. Alcohol and party scenes.
10. Use of special effects.
EXAMPLES: Destiny's Child, Rihanna, Beyonce
Dance Music Videos Conventions
1. Dance routines.
2. Sometimes narrative.
3. Location - Clubs or Party.
4. Upbeat and fun videos.
5. Women dancers usually half naked.
6. Bright colours.
7. All dancers wearing similar costumes.
EXAMPLES: Eric Pryds, Basshunter, Faithless, Psy
Indie/Rock Music Video Conventions
1. Shows artist or band throughout the video.
2. Some special effects.
3. Usually calm setting, but changes when beat kicks in.
4. May be black and white.
5. Sometimes has a narrative.
6. Close-up of artists and characters shown in video.
7. Show band performing.
EXAMPLES: Snow Patrol, Kings Of Leon, Kasabian, Coldplay
2. Some special effects.
3. Usually calm setting, but changes when beat kicks in.
4. May be black and white.
5. Sometimes has a narrative.
6. Close-up of artists and characters shown in video.
7. Show band performing.
EXAMPLES: Snow Patrol, Kings Of Leon, Kasabian, Coldplay
Pop Music Video Conventions
1. Colourful.
2. Close up of artists(Shows innocence).
3. Fun and light hearted.
4. Appeals to younger target audience.
5. Shows artist/band involved in dance routines.
6. Good mood/ Location(Happy, for example, at a beach/friends house).
7. Teenager scenario(Having a crush).
8. Video usually has narrative.
EXAMPLES: Britney Spears, Lady Gaga, Taylor Swift, Katy Perry.
2. Close up of artists(Shows innocence).
3. Fun and light hearted.
4. Appeals to younger target audience.
5. Shows artist/band involved in dance routines.
6. Good mood/ Location(Happy, for example, at a beach/friends house).
7. Teenager scenario(Having a crush).
8. Video usually has narrative.
EXAMPLES: Britney Spears, Lady Gaga, Taylor Swift, Katy Perry.
Rock Music Video Conventions
1. Usually dark/deep colours.
2. Displays the band performing on stage.
3. Usually no narrative.
4. Eerie/weird videos.
5. Uneasy camera movements.
6. Hand-held shots.
7. Usually no use of special effects.
EXAMPLES: Rolling Stones, Limp Bizkit, Kings Of Leon, Nickelback
2. Displays the band performing on stage.
3. Usually no narrative.
4. Eerie/weird videos.
5. Uneasy camera movements.
6. Hand-held shots.
7. Usually no use of special effects.
EXAMPLES: Rolling Stones, Limp Bizkit, Kings Of Leon, Nickelback
Hip-Hop Music Video Conventions
1. Usually includes the artist.
2. Normally set in a club or a party environment.
3. Usually no storyline.
4. Typically women dancers or models, usually half naked.
5. Features jewellery, alcohol and sports cars.
6. Features mansion and branded clothing.
7. Usually other famous artists are featured in the music video.
EXAMPLES: 50 Cent, Notorious B.I.G, Iggy Azalea, Kanye West
2. Normally set in a club or a party environment.
3. Usually no storyline.
4. Typically women dancers or models, usually half naked.
5. Features jewellery, alcohol and sports cars.
6. Features mansion and branded clothing.
7. Usually other famous artists are featured in the music video.
EXAMPLES: 50 Cent, Notorious B.I.G, Iggy Azalea, Kanye West
Typical Conventions of a Music Video
Camera Shots
Long shots, close-ups and extreme close-ups are constantly used. Close-ups are usually used in music videos as it puts emphasis on the artist or bands face for promotional reasons and their lips to show the lip-syncing.Camera Movement
Pans, dolly tack shots, crane shots and tilts are used to follow the movements of the singer/band or dancers.Editing
Jump cuts are the most commonly used as its purpose is to jump from a scene of the location to the artist to the instruments and vice-versa. Reaction shots are used with music videos with narrative as it expresses the relationship between two or more people. The pave of the editing is always in sync with the beat of the track.Mise-en-scene
Mise-en-scene is associated to the inter-textual link of the music video, therefore it depends on the representation. For example, a video based on a sixties film (Madonna - "Material Girl" is based on "Diamonds are a girls best friend" from a Marilyn Monroe film performance. This would use iconic staging, characters, costumes and so on to represent the time.Lighting: Extreme artificial lighting is the most common type of lighting used in music videos as it helps to enhance the look of the artist or band through making them seem "ageless", this is commonly used in pop music videos. Lighting switches help to indicate a shift from the chorus to verse and vice-versa. Finally, lighting also enhances the atmosphere as it can be used to give a bright and upbeat feel particularly in dance music videos or a dark and eerie feel which is used mostly in rock music videos. For example, Cheryl Cole's video for "Fight for this love", uses the lighting to show her flawless complexion.
Props: Props are essential in music videos.
Costume: Reflect the genre of the music and the style of the artist: therefore costumes are essential because they compliment the artist. For example, Lady Gaga has specific clothing to show off her fashion, this is evident in her "Poker face" video.
Colour: Colour represents the mood of the song for example; bright colours are usually used in "feel good" pop songs, a good example is Kylie Minogue's, "In your eyes" video.
Sound: Usually the sound is the music and vocals; however some music videos are similar to short films with acting, therefore in these clips there are various sound which can be heard such as diegetic and non-diegetic sounds.
Music Genre Analysis Research
Pop music is a genre of music. It derives from the the word Popular which is how it has its abbreviated name of Pop. The genre initially came from American Markets in the early 1950's/1960's which originally came from the genre of rock and roll.
The term of "Pop music" and "Popular music" are often used interchangeably. However, even though the general premise of the genre is, "Popular Music", it can also be used to describe upbeat music that frequents the charts. This is why pop music is usually described as "eclectic" as it borrows from many different styles including: Dance, Rock, Latin, Country and Urban music genres.
Other versions of pop such as "Hard pop", are recognized from being a mixture of hard rock and melodic pop music. This tends to be louder and more aggressive than pop and features instruments such as electric guitars, drums and bass guitar very similar to other genres such as rock.
The term of "Pop music" and "Popular music" are often used interchangeably. However, even though the general premise of the genre is, "Popular Music", it can also be used to describe upbeat music that frequents the charts. This is why pop music is usually described as "eclectic" as it borrows from many different styles including: Dance, Rock, Latin, Country and Urban music genres.
Other versions of pop such as "Hard pop", are recognized from being a mixture of hard rock and melodic pop music. This tends to be louder and more aggressive than pop and features instruments such as electric guitars, drums and bass guitar very similar to other genres such as rock.
Sunday, 5 July 2015
Republic Records - Music Label Overview
Republic Records is an American record company that operates as a division of Universal Music Group. The label was first created in 1995 by Monte Lipman and Avery Lipman. It was later established as Universal Motown Records Group in 1999.
After the separation of Motown Records from Universal Motown Records, the initial Universal Motown Records was temporarily dissolved.
This was then later made back into Republic Records, which has now bolstered in success, with the signing of multiple famous artists today such as Demi Lovato, Charles Hamilton, Ariana Grande and Jesse J.
Directors and Producers in Music Video
Titanium was directed and produced by David Guetta. This is extremely common in the music industry and is even more common when releasing singles and not full album or multiple singles at any given time.
This is also usually used when another artist that is not well known is included in the creation or any other given part of the song. In this case this is Sia. Although, now her career is a success. The general premise at the time meant that she was not exactly well known. This means that it had the potential to not perform as well due to this. Which is videos such as this are directed and produced by the same artist.
However, many Music producers and Music directors have produced and directed Music Videos that are in line with other works that other people have done. This is usually involving Michael Bay with his Transformers series or James Wan with the Fast and Furious series.
The song, See You Again - Wiz Khalifa ft. Charlie Puth includes screens of other works such as Fast and Furious 7, cuts between the music video are clips from the film. However, many of these were focusing on Paul Walker as the song was dedicated to his untimely passing.
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