Directors and Producers in Music Video

Titanium was directed and produced by David Guetta. This is extremely common in the music industry and is even more common when releasing singles and not full album or multiple singles at any given time.

This is also usually used when another artist that is not well known is included in the creation or any other given part of the song. In this case this is Sia. Although, now her career is a success. The general premise at the time meant that she was not exactly well known. This means that it had the potential to not perform as well due to this. Which is videos such as this are directed and produced by the same artist.

However, many Music producers and Music directors have produced and directed Music Videos that are in line with other works that other people have done. This is usually involving Michael Bay with his Transformers series or James Wan with the Fast and Furious series.

The song, See You Again - Wiz Khalifa ft. Charlie Puth includes screens of other works such as Fast and Furious 7, cuts between the music video are clips from the film. However, many of these were focusing on Paul Walker as the song was dedicated to his untimely passing.