Storytelling Music Videos - Features and Conventions

Some music videos are longer and have a higher production value than others. This is usually a feature of these types of music video. Length. The general premise is to tell a story that correlates to the song and whilst doing this the music video promotes the artist that the video is about.

A pure narrative music video will feature no lip-synced singing. The narrative usually relates to the song in some way. The lyrics are often reflected through the story.



This is the most common form of music video is performance/ narrative. This is a video that shows a performance which be the band/artist. This also has a narrative within it.

These are often over expensive and is a disadvantage to many smaller names due to its high production value. This also spends a lot of time to create which is why many artists do not this.